Hi, I'm Abini Saji
A Senior SEO Specialist with 7+ years of making brands the answer, on Google and inside AI search tools like ChatGPT, Gemini and AI Overviews.
Abini Saji is a Dubai-based Senior SEO Specialist who combines technical SEO, content strategy and AI search optimisation (AEO and GEO). At AUPS Education she grew organic traffic by 85%, put 50 keywords on page one in 8 months and lifted qualified leads by 75%. She has worked across IT, e-commerce, healthcare, education and real estate.
I started in SEO in 2019 straight after my Master of Computer Applications, learning the craft on keyword research, meta tags and link building at Infozign Technologies in Kerala.
Over the next four years I moved from analyst to specialist, leading SEO for multiple client projects across IT, e-commerce, healthcare and real estate. In 2023 I moved to Dubai to lead end-to-end SEO at AUPS Education.
Today my focus is the shift to AI search: making sure brands don't just rank on Google, but get cited when people ask ChatGPT, Gemini or AI Overviews.
Results from leading end-to-end SEO at AUPS Education, Dubai.
Illustrative trend of the 8-month growth
Increase in organic traffic, driven by technical fixes, on-page optimisation and a keyword strategy built around real search intent.
Classic SEO still wins clicks. AI search decides who gets recommended. I work on both.
Fast, crawlable, indexable sites that search engines trust.
Content built to be the direct answer in snippets and voice search.
Getting your brand cited inside ChatGPT, Gemini, Claude and AI Overviews.
Keyword plans mapped to business goals and buyer personas.
Backlinks and mentions that move rankings, earned the right way.
Category, product and multi-market SEO across UAE, India and Singapore.
Technical, content and backlink audit to find what's holding rankings back.
Keyword and intent map tied to your business goals and buyer personas.
Fixes, content and schema, working directly with your developers and writers.
Monthly reporting in GA4 and Search Console, then refine what works.
Leading end-to-end SEO strategy for visibility, rankings and lead generation. Managing site structure, schema, indexing and crawlability, plus Google Ads and social campaigns that support organic growth. +85% organic traffic and +75% qualified leads.
Led SEO for multiple client projects. Optimised landing pages and site architecture for crawlability, ran in-depth keyword and intent research, and delivered link-building campaigns and conversion-focused page improvements.
Executed on-page and technical SEO strategies, ran website audits and fixed technical issues, and carried out keyword research, content optimisation and competitor analysis.
Where it started: keyword research, on-page optimisation, meta tags, internal linking, link building, and rank tracking and performance reports.
The skills people usually look for alongside SEO, all in one hire.
SEMrush, Ahrefs, Ubersuggest, Screaming Frog
Google Analytics 4, Search Console, Tag Manager, Microsoft Clarity
ChatGPT, Claude, Gemini, Canva
AEO (Answer Engine Optimisation) shapes your content so it's picked as the direct answer in featured snippets and voice search. GEO (Generative Engine Optimisation) helps your brand get cited and recommended inside AI tools like ChatGPT, Gemini, Claude and Google AI Overviews. More buyers now ask AI before they click, so being the answer matters as much as ranking.
At AUPS Education: an 85% increase in organic traffic, 50 keywords on page one within 8 months, 75% more qualified leads, and fewer crawl errors across the site.
IT, e-commerce, healthcare, education and real estate, for in-house teams and freelance clients in the UAE, Singapore and India.
Most sites see meaningful movement in three to six months, depending on competition and the site's starting point. At AUPS Education, 50 keywords reached page one within eight months.
Yes. She's open to SEO, organic growth and growth marketing roles in Dubai, and to select freelance projects. Get in touch.
Hiring for SEO or growth in Dubai, or need a freelance audit? I usually reply within a day.
abinisaji1996@gmail.com | +971 50 451 0081